Monday, 18 February 2013

Identifying Produsage



When I first heard the term, ‘produsage’, I thought I had no idea what this was.

However, turns out, I have been witnessing produsage since I started highschool.
Quite simply, produsage is everywhere. Wikipedia pages are easily forged as pages are able to be created by anyone. Many videos that are posted on youtube are that of produser’s work. Fail videos, car stunts, nature videos, you name it – it falls under the produsage title. Not to mention, memes and gif’s. And if you have ever accessed reddit.com, you have witnessed with your very eyes posts after posts by people promoting their own work.

Produsage is simply defined by the combination of the words, ‘production’ and ‘usage’. Produsage blurs the boundaries between passive consumption and active production.

If you have time, I would really recommend you watch the (or even some of) the Kony video

This video has over 96million views. It’s unbelievable the impact the work of a produser had on social media

No comments:

Post a Comment